Tenured Nomadic Networkers
Some interesting tidbits from a study called "The State of Consumers and Technology: Benchmark 2005" from Forrester Research:
- Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access.
- Broadband Internet users watch just 12 hours of TV per week, compared with 14 hours for those who are offline.
- The study separates consumers into categories that include technology "optimists," "pessimists," and "tenured nomadic networkers."
- The definition of a "tenured nomadic networker" is someone who has had Internet access in their networked homes for at least five years and owns a laptop computer. These nomads watch just 10.8 hours of TV each week.
- The study defines a tech optimist as believing technology will make life more enjoyable, while pessimists are indifferent or even hostile to technology. Pessimists outnumber optimists 51 percent to 49 percent.
Study: Technology 'optimists' turn off TV [CNN]



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