Some interesting tidbits from a study called "
The State of Consumers and Technology: Benchmark 2005" from Forrester Research:
- Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access.
- Broadband Internet users watch just 12 hours of TV per week, compared with 14 hours for those who are offline.
- The study separates consumers into categories that include technology "optimists," "pessimists," and "tenured nomadic networkers."
- The definition of a "tenured nomadic networker" is someone who has had Internet access in their networked homes for at least five years and owns a laptop computer. These nomads watch just 10.8 hours of TV each week.
- The study defines a tech optimist as believing technology will make life more enjoyable, while pessimists are indifferent or even hostile to technology. Pessimists outnumber optimists 51 percent to 49 percent.
Ok first off, "tenured nomadic networker" sounds so much sexier than "Internet addict," so thank you, Forrester Research. Secondly, what I want to know is, how on earth do people (especially people with high speed Internet connections who have so many options for things they can do online) manage to fit 12 hours of TV per week into their schedule? Maybe I need better time-management skills because I can barely manage to fit in the ~4 hours per week that I do (Meet the Press, Saturday Night Live, plus maybe a couple hours from a pool that includes Monk, CSI, Grey's Anatomy, The Daily Show, The Situation with Tucker Carlson, and since I feel like being honest, Desperate Housewives and the Medium.)
Study: Technology 'optimists' turn off TV [CNN]